Objective

Kozmetički salon Cats needed a cleaner, more modern digital presence that better reflected their brand and simplified customer access to key services. Their original website wasn’t optimized, lacked a clear structure, and made it difficult for Instagram visitors—who represent a large portion of their audience—to quickly find what they needed. Additionally, the salon had no online store, which limited product sales to in-person visits or direct messages.

The goal of this redesign was to optimize the site’s performance, create a more intuitive front page suited for Instagram traffic, and introduce a fully functional online shop to enable seamless product purchases.

Process

The development process began by analyzing the salon’s audience behavior, identifying that most users arrived via Instagram and had difficulty navigating the previous layout. Based on this insight, a new homepage structure was created—simple, fast, and link-tree-style—to give visitors immediate access to the most important actions.

The redesign included:

• A restructured, optimized front page acting as a clean hub for Instagram visitors, offering instant access to services, price lists, booking options, and the online shop.
• Full design refresh with modern UI patterns, brand-aligned colors, and improved mobile usability.
• Implementation of an online shop, enabling the salon to sell products directly through the website instead of relying solely on DMs or in-person pickups.
• Enhanced website performance with optimized images, lightweight components, and SEO improvements.
• Streamlined navigation and clearer hierarchy to reduce friction and make the content easier to explore.

Results

The redesigned experience made it much easier for Instagram users to reach key information in seconds, significantly reducing confusion and improving engagement. The new online shop opened a completely new sales channel for Kozmetički salon Cats, allowing customers to place orders effortlessly from their phones. Overall, the project strengthened the salon’s online presence and created a more modern, user-friendly, and conversion-focused website.